Privacy policy

This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from dragymotorsports.co.uk (the “Site”).

Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.

We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.

Below we list the different types of Cookies we may use on the Site.

  • Strictly Necessary Cookies.

These Cookies are essential to the Site in order to facilitate our authentication, sign-up or log-in process and enable you to surf on the Site or use its features. Without these Cookies, you may not be able to take full advantage of our services or features, and the Site will not perform as smoothly for you as we would like. Strictly necessary Cookies on this Site may collect encrypted user session identifiers, device identifiers, demographic information, log-in identifiers and information necessary to authenticate users on multiple Sites.  These Cookies are mostly temporary cookies that are deleted after each session.

  • Analytics Cookies.

We and our service providers may use analytics to collect information about your use of the Site to help create reports and statistics on the performance of the Site and to present you with content tailored to your interests. Analytics collect information such as your IP address, type of device, operating system, referring URLs, country information, date and time of page visits, and which pages you visit the most. The information allows us to count our audience size, see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not. Information collected via the use of analytics will be deleted every two years. Analytics on this Site may include:

Google Analytics - https://tools.google.com/dlpage/gaoptout?hl=en

 

  • Advertising Cookies.

We and our service providers may use advertising Cookies to deliver ads that we believe are relevant to you and your interests. For example, we may use advertising Cookies to customize the advertising and content you receive on our Site, to conduct behavioural advertising, to limit the number of times you see the same ad on our Site, to help measure the effectiveness of our advertising campaigns and to conduct market research. These Cookies remember what you have looked at or purchased on the Site and other sites, and may be combined with other information acquired from third parties, and we may share this information with other organizations in accordance with applicable law. Information collected via the use of advertising Cookies will be deleted regularly.

  • For more information about advertising Cookies and how you can opt out, visit:


- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.


Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number. We refer to this information as “Order Information”.


When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.

How do we use your personal information?
We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). Additionally, we use this Order Information to:
- Communicate with you;
- Screen our orders for potential risk or fraud; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).

Sharing you personal Information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy. We also use Google Analytics.

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy

You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
- Bing: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.

Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.

Your rights
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data retention
When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at info@dragymotorsports.com.